Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.
Material type:
TextPublication details: New York ; London : Routledge,Taylor & Francis Group, 2015Edition: 4th edDescription: viii, 351 p. ; 23 cmISBN: 9780765640901 (pbk.)Subject(s): Advertising media planning | Brand name products | MarketingDDC classification: 659.1/11 LOC classification: HF5826.5 | .K45 2015
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library Open Shelf | Book | HF5826.5 .K45 2015 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016235 | |
General Circulation
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APU Library Open Shelf | Book | HF5826.5 .K45 2015 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016236 |
Includes bibliographical references and index.
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