Asia Pacific University Library catalogue


Marketing in the age of Google : a non-technical guide to search engine strategy / Vanessa Fox.

By: Fox, Vanessa, 1972-Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2010Description: xiv, 242 p. ill.; 24 cmISBN: 9780470537190 (hbk.)Subject(s): Internet marketing | Internet searching | Web search enginesDDC classification: 658.872 LOC classification: HF5415.1265 | .F69 2010
Contents:
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.1265 .F69 2010 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00010775

Includes bibliographical references and index.

How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.

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