Asia Pacific University Library catalogue


Writing a business plan : a practical guide / Ignatius Ekanem

By: Ekanem, IgnatiusMaterial type: TextTextSeries: Routledge Focus on Business and ManagementPublication details: New York : Routledge, 2021Description: xii, 120 pages ; 23 cmISBN: 9780367788179 (paperback); 0367788179 (paperback); 9781138206021 (hardback); 1138206024 (hardback)Subject(s): Business planning | Proposal writing in businessLOC classification: HD30.28 | .E38 2021
Contents:
About the author -- Acknowledgements -- Introduction to this book -- Idea generation -- The contents of a business plan -- Executive summary -- Introduction to the business plan -- Business strategy -- Market research and marketing -- Finance -- Operations -- Hr-related tasks and legal compliance -- Risk analysis, growth and exit planning -- Conclusion -- Appendices -- Example of turning a hobby into a business : Lawton Dancewear -- Example of finding a gap in the market : Tony Stone and Stoats Porridge bars -- Business plan template -- Sample business plan (1) : Wordfood enterprises -- Sample business plan (2) : Suzan Joseph Associates Ltd -- Example of mission statement : MacDonald -- Example of vision statement : MacDonald -- Index
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HD30.28 .E38 2021 c.1 (Browse shelf (Opens below)) 1 Available 00012895

Includes index

About the author -- Acknowledgements -- Introduction to this book -- Idea generation -- The contents of a business plan -- Executive summary -- Introduction to the business plan -- Business strategy -- Market research and marketing -- Finance -- Operations -- Hr-related tasks and legal compliance -- Risk analysis, growth and exit planning -- Conclusion -- Appendices -- Example of turning a hobby into a business : Lawton Dancewear -- Example of finding a gap in the market : Tony Stone and Stoats Porridge bars -- Business plan template -- Sample business plan (1) : Wordfood enterprises -- Sample business plan (2) : Suzan Joseph Associates Ltd -- Example of mission statement : MacDonald -- Example of vision statement : MacDonald -- Index

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