Asia Pacific University Library catalogue


Hotel pricing in a social world : driving value in the digital economy / Kelly A. McGuire ; foreward by Jeanette Ho.

By: McGuire, Kelly AnnMaterial type: TextTextSeries: The Wiley & SAS business seriesPublication details: Hoboken, New Jersey : John Wiley & Sons, Inc. [2016] c2016Description: xxii, 329 p. : ill. ; 24 cmISBN: 9781119129967 (hbk.)Subject(s): Hotels -- Rates | Online social networks -- Economic aspects | Electronic commerce | Revenue managementDDC classification: 910.46068 LOC classification: TX911.3.R3 | M35 2016
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Includes bibliographical references and index.

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