LIM WEI REN (TP028000)
AN EXPLANATORY STUDY OF BRAND IMAGE, PERCEIVED QUALITY, CELEBRITY ENDORSEMENT AND COUNTRY OF ORIGIN EFFECT TOWARDS PURCHASE INTENTION AMONG YOUNG CONSUMERS IN KLANG VALLEY / LIM WEI REN. - Kuala Lumpur : Asia Pacific University, 2017. - 131 p. : ill. ; 30 cm.
Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
Consumer satisfaction.
Internet marketing.
Young consumers --Attitudes--Malaysia.
PG-23-0079
AN EXPLANATORY STUDY OF BRAND IMAGE, PERCEIVED QUALITY, CELEBRITY ENDORSEMENT AND COUNTRY OF ORIGIN EFFECT TOWARDS PURCHASE INTENTION AMONG YOUNG CONSUMERS IN KLANG VALLEY / LIM WEI REN. - Kuala Lumpur : Asia Pacific University, 2017. - 131 p. : ill. ; 30 cm.
Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
Consumer satisfaction.
Internet marketing.
Young consumers --Attitudes--Malaysia.
PG-23-0079