Asia Pacific University Library catalogue


AN EXPLANATORY STUDY OF BRAND IMAGE, PERCEIVED QUALITY, CELEBRITY ENDORSEMENT AND COUNTRY OF ORIGIN EFFECT TOWARDS PURCHASE INTENTION AMONG YOUNG CONSUMERS IN KLANG VALLEY / (Record no. 381174)

000 -LEADER
fixed length control field 01182nam a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230428133949.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171221b xxu||||| |||| 00| 0 eng d
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number PG-23-0079
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name LIM WEI REN (TP028000)
9 (RLIN) 37650
245 13 - TITLE STATEMENT
Title AN EXPLANATORY STUDY OF BRAND IMAGE, PERCEIVED QUALITY, CELEBRITY ENDORSEMENT AND COUNTRY OF ORIGIN EFFECT TOWARDS PURCHASE INTENTION AMONG YOUNG CONSUMERS IN KLANG VALLEY /
Statement of responsibility, etc LIM WEI REN.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kuala Lumpur :
Name of publisher, distributor, etc Asia Pacific University,
Date of publication, distribution, etc 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 131 p. :
Other physical details ill. ;
Dimensions 30 cm.
500 ## - GENERAL NOTE
General note Available in APres.
502 ## - DISSERTATION NOTE
Dissertation note A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer satisfaction.
9 (RLIN) 4699
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 5786
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Young consumers
General subdivision Attitudes
Geographic subdivision Malaysia.
9 (RLIN) 9179
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Mr. Lim Hau Chek
Relator term Supervisor
-- 47321
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://cas.apiit.edu.my/cas/login?service=https://library.apu.edu.my/apres/
Link text Available in APres
Public note - Requires login to view full text.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Undergraduate Theses
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Koha item type Public note
Not Withdrawn Available   Not Damaged Restricted access Not for loan Undergraduate Theses APU Library APU Library Library Workroom 09/01/2018   PG-23-0079 00037329 09/01/2018 1 Reference Available in APres