AN EXPLANATORY STUDY OF BRAND IMAGE, PERCEIVED QUALITY, CELEBRITY ENDORSEMENT AND COUNTRY OF ORIGIN EFFECT TOWARDS PURCHASE INTENTION AMONG YOUNG CONSUMERS IN KLANG VALLEY / LIM WEI REN.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 131 p. : ill. ; 30 cmSubject(s): Consumer satisfaction | Internet marketing | Young consumers -- Attitudes -- MalaysiaLOC classification: PG-23-0079Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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APU Library Library Workroom | Undergraduate Theses | PG-23-0079 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00037329 |
Available in APres.
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in International Business Management (UC3F1610IBM).
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