Designing B2B brands : lessons from Deloitte and 195,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2013Description: xiii, 209 p. : col. ill. ; 29 cmISBN: 9781118457474 (hbk.)Subject(s): Branding (Marketing) -- Management | Brand name products -- Management | Corporate image | Logos (Symbols) -- Design | Trademarks -- DesignDDC classification: 658.8/27 LOC classification: HF5415.1255 | .M37 2013
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.1255 .M37 2013 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015859 |
Includes index.
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