Asia Pacific University Library catalogue


The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop.

By: Alsop, RonaldMaterial type: TextTextSeries: A Wall Street journal bookPublication details: New York : Free Press, c2004Description: xii, 306 p. ; ill. ; 24 cmISBN: 074323670X (hbk.); 9780743236706 (hbk.)Other title: Eighteen immutable laws of corporate reputationUniform titles: Wall Street journal. Subject(s): Corporate image | Brand name products -- Management | Corporations -- Public relationsDDC classification: 659.2 LOC classification: HD59.2 | .A47 2004Online resources: Contributor biographical information | Publisher description | Table of contents only | Sample text
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Book HD59.2 .A47 2004 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00028014

Includes bibliographical references and index.

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