Copley, Paul.
Marketing communications management : concepts and theories, cases and practices / Paul Copley. - New York : Butterworth-Heinemann, c2004. - xiv, 441 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0750652942 (pbk.) 9780750652940 (pbk.)
Communication in marketing.
Marketing--Management.
HF5415.123 / .C67 2004
658.802 / COP 2004
Marketing communications management : concepts and theories, cases and practices / Paul Copley. - New York : Butterworth-Heinemann, c2004. - xiv, 441 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0750652942 (pbk.) 9780750652940 (pbk.)
Communication in marketing.
Marketing--Management.
HF5415.123 / .C67 2004
658.802 / COP 2004