Asia Pacific University Library catalogue


Marketing communications management : (Record no. 11187)

000 -LEADER
fixed length control field 00801nam a2200241Ia 4500
001 - CONTROL NUMBER
control field 56467585
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150825152434.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031218s2004 enk b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750652942 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750652940 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Language of cataloging eng
Transcribing agency APU
Modifying agency BNF
-- WAN
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .C67 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 658.802
Item number COP 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Copley, Paul.
9 (RLIN) 20730
245 10 - TITLE STATEMENT
Title Marketing communications management :
Remainder of title concepts and theories, cases and practices /
Statement of responsibility, etc Paul Copley.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Butterworth-Heinemann,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 441 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8147
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
9 (RLIN) 7276
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 25/02/2014 KINOKUNIYA 270468 | 270468 129.70   HF5415.123 .C67 2004 c.1 00027624 28/06/2014 1 129.70 25/02/2014 General Circulation