Marketing communications management : (Record no. 11187)
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000 -LEADER | |
---|---|
fixed length control field | 00801nam a2200241Ia 4500 |
001 - CONTROL NUMBER | |
control field | 56467585 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150825152434.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 031218s2004 enk b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0750652942 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780750652940 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UKM |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | BNF |
-- | WAN |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.123 |
Item number | .C67 2004 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 21 |
Classification number | 658.802 |
Item number | COP 2004 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Copley, Paul. |
9 (RLIN) | 20730 |
245 10 - TITLE STATEMENT | |
Title | Marketing communications management : |
Remainder of title | concepts and theories, cases and practices / |
Statement of responsibility, etc | Paul Copley. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | Butterworth-Heinemann, |
Date of publication, distribution, etc | c2004. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 441 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
9 (RLIN) | 8147 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management. |
9 (RLIN) | 7276 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 25/02/2014 | KINOKUNIYA | 270468 | 270468 | 129.70 | HF5415.123 .C67 2004 c.1 | 00027624 | 28/06/2014 | 1 | 129.70 | 25/02/2014 | General Circulation |