Marketing communications management : concepts and theories, cases and practices / Paul Copley.
Material type: TextPublication details: New York : Butterworth-Heinemann, c2004Description: xiv, 441 p. : ill. ; 28 cmISBN: 0750652942 (pbk.); 9780750652940 (pbk.)Subject(s): Communication in marketing | Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.123 | .C67 2004Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
General Circulation | APU Library Open Shelf | Book | HF5415.123 .C67 2004 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027624 |
Includes bibliographical references and index.
There are no comments on this title.