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Cheverton, Peter.

Key marketing skills : a complete action kit of strategies, tools & techniques for marketing success / Peter Cheverton. - London : Kogan Page, c2000. - xiv,414p. ; 25cm. + 1 computer optical disk (4.75in)

Includes index.

ISBN: 9780749433550 (pbk.) 0749433558 (pbk.)

Nat. Bib. No.: GBA148048 bnb

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .C44 2000

Dewey Class. No.: 658.8 / CHE 2000

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