Key marketing skills : (Record no. 11192)
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000 -LEADER | |
---|---|
fixed length control field | 00920 am a2200277ua 4500 |
001 - CONTROL NUMBER | |
control field | 010098787 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160304051506.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 020121s2000 enk || 000 ||eng |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBA148048 |
Source | bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780749433550 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0749433558 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER | |
System control number | (UkCU)c900317698 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | UkCU |
Modifying agency | ASI |
-- | TY |
Language of cataloging | eng |
Transcribing agency | APU |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415 |
Item number | .C44 2000 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 21 |
Item number | CHE 2000 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Cheverton, Peter. |
9 (RLIN) | 8221 |
245 10 - TITLE STATEMENT | |
Title | Key marketing skills : |
Remainder of title | a complete action kit of strategies, tools & techniques for marketing success / |
Statement of responsibility, etc | Peter Cheverton. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London : |
Name of publisher, distributor, etc | Kogan Page, |
Date of publication, distribution, etc | c2000. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv,414p. ; |
Dimensions | 25cm. + |
Accompanying material | 1 computer optical disk (4.75in) |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
9 (RLIN) | 878 |
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Management and Business Studies |
Source of heading or term | blcoll |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Koha issues (borrowed), all copies | 2 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 25/02/2014 | DONATION | 7 | 4 | HF5415 .C44 2000 c.1 | 00029101 | 10/07/2023 | 16/06/2023 | 1 | 25/02/2014 | General Circulation |