Asia Pacific University Library catalogue


Key marketing skills : (Record no. 11192)

000 -LEADER
fixed length control field 00920 am a2200277ua 4500
001 - CONTROL NUMBER
control field 010098787
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160304051506.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020121s2000 enk || 000 ||eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA148048
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749433550 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749433558 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (UkCU)c900317698
040 ## - CATALOGING SOURCE
Original cataloging agency UkCU
Modifying agency ASI
-- TY
Language of cataloging eng
Transcribing agency APU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .C44 2000
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
Item number CHE 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cheverton, Peter.
9 (RLIN) 8221
245 10 - TITLE STATEMENT
Title Key marketing skills :
Remainder of title a complete action kit of strategies, tools & techniques for marketing success /
Statement of responsibility, etc Peter Cheverton.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xiv,414p. ;
Dimensions 25cm. +
Accompanying material 1 computer optical disk (4.75in)
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 878
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies
Source of heading or term blcoll
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 25/02/2014 DONATION 7 4 HF5415 .C44 2000 c.1 00029101 10/07/2023 16/06/2023 1 25/02/2014 General Circulation