Key marketing skills : a complete action kit of strategies, tools & techniques for marketing success / Peter Cheverton.
Material type:
TextPublication details: London : Kogan Page, c2000Description: xiv,414p. ; 25cm. + 1 computer optical disk (4.75in)ISBN: 9780749433550 (pbk.) ; 0749433558 (pbk.) Subject(s): Marketing | Management and Business StudiesDDC classification: 658.8 LOC classification: HF5415 | .C44 2000
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | HF5415 .C44 2000 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00029101 |
Includes index.
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