Arens, William F.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 13th ed. - New York : McGraw-Hill / Irwin, c2011. - xl, 774 p. : ill. ; 28 cm.
"International student edition" --cover. Previous ed.: 2009. Formerly CIP.
Includes bibliographical references and index.
9780071220606 (pbk.) 0071220607 (pbk.)
GBA9A5594 bnb
Advertising.
HF5821 / .A74 2011
659.1 / ARE 2011
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. - 13th ed. - New York : McGraw-Hill / Irwin, c2011. - xl, 774 p. : ill. ; 28 cm.
"International student edition" --cover. Previous ed.: 2009. Formerly CIP.
Includes bibliographical references and index.
9780071220606 (pbk.) 0071220607 (pbk.)
GBA9A5594 bnb
Advertising.
HF5821 / .A74 2011
659.1 / ARE 2011