Asia Pacific University Library catalogue


Contemporary advertising and integrated marketing communications / (Record no. 11306)

000 -LEADER
fixed length control field 01182pam a2200349 a 4500
001 - CONTROL NUMBER
control field 015408039
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150324163145.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091028s2011 nyuab b 001 0 eng|d
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA9A5594
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071220606 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071220607 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency SARA
-- TY
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .A74 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
Item number ARE 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
9 (RLIN) 9305
245 10 - TITLE STATEMENT
Title Contemporary advertising and integrated marketing communications /
Statement of responsibility, etc William F. Arens, Michael F. Weigold, Christian Arens.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill / Irwin,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 774 p. :
Other physical details ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note "International student edition" --cover.
500 ## - GENERAL NOTE
General note Previous ed.: 2009.
500 ## - GENERAL NOTE
General note Formerly CIP.
Institution to which field applies Uk
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 5119
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies
Source of heading or term blcoll
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.,
Dates associated with a name 1958-
9 (RLIN) 9366
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arens, Christian.
9 (RLIN) 20899
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 28/02/2014 IBS Buku 78773 / B | 78773 / B 57.85 1 HF5821 .A74 2011 c.1 00027978 13/07/2017 03/04/2017 1 57.85 28/02/2014 Staff Circulation
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 28/02/2014 IBS Buku 78773 / B | 78773 / B 57.85   HF5821 .A74 2011 c.2 00027979 28/06/2014   2 57.85 28/02/2014 General Circulation