Contemporary advertising and integrated marketing communications / (Record no. 11306)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01182pam a2200349 a 4500 |
001 - CONTROL NUMBER | |
control field | 015408039 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20150324163145.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 091028s2011 nyuab b 001 0 eng|d |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
National bibliography number | GBA9A5594 |
Source | bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071220606 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071220607 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | StDuBDS |
Language of cataloging | eng |
Transcribing agency | StDuBDS |
Modifying agency | SARA |
-- | TY |
042 ## - AUTHENTICATION CODE | |
Authentication code | ukblsr |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5821 |
Item number | .A74 2011 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 22 |
Item number | ARE 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Arens, William F. |
9 (RLIN) | 9305 |
245 10 - TITLE STATEMENT | |
Title | Contemporary advertising and integrated marketing communications / |
Statement of responsibility, etc | William F. Arens, Michael F. Weigold, Christian Arens. |
250 ## - EDITION STATEMENT | |
Edition statement | 13th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | McGraw-Hill / Irwin, |
Date of publication, distribution, etc | c2011. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xl, 774 p. : |
Other physical details | ill. ; |
Dimensions | 28 cm. |
500 ## - GENERAL NOTE | |
General note | "International student edition" --cover. |
500 ## - GENERAL NOTE | |
General note | Previous ed.: 2009. |
500 ## - GENERAL NOTE | |
General note | Formerly CIP. |
Institution to which field applies | Uk |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising. |
9 (RLIN) | 5119 |
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Management and Business Studies |
Source of heading or term | blcoll |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Weigold, Michael F., |
Dates associated with a name | 1958- |
9 (RLIN) | 9366 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Arens, Christian. |
9 (RLIN) | 20899 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 28/02/2014 | IBS Buku | 78773 / B | 78773 / B | 57.85 | 1 | HF5821 .A74 2011 c.1 | 00027978 | 13/07/2017 | 03/04/2017 | 1 | 57.85 | 28/02/2014 | Staff Circulation | |
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 28/02/2014 | IBS Buku | 78773 / B | 78773 / B | 57.85 | HF5821 .A74 2011 c.2 | 00027979 | 28/06/2014 | 2 | 57.85 | 28/02/2014 | General Circulation |