Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Material type: TextPublication details: New York : McGraw-Hill / Irwin, c2011Edition: 13th edDescription: xl, 774 p. : ill. ; 28 cmISBN: 9780071220606 (pbk.) ; 0071220607 (pbk.) Subject(s): Advertising | Management and Business StudiesDDC classification: 659.1 LOC classification: HF5821 | .A74 2011Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Staff Circulation | APU Library Open Shelf | Book | HF5821 .A74 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027978 | |
General Circulation | APU Library Open Shelf | Book | HF5821 .A74 2011 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027979 |
"International student edition" --cover.
Previous ed.: 2009.
Formerly CIP. Uk
Includes bibliographical references and index.
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