Higgins, Denis.
The art of writing advertising / interviewed by Denis Higgins,conversations with William Bernbach... [et al.] . - New York ; London : McGraw-Hill, c2003. - 125 p. : ill. ; 23 cm. - A McGraw-Hill advertising classic .
Originally published: Lincolnwood, Ill. : Contemporary, 1965.
0071410937 (pbk.) 9780071410939 (pbk.)
GBA3Z9938 bnb
Advertising.
Advertising copy.
Advertising executives--Interviews.
HF5825 / .H54 2003
659.1 / HIG 2003
The art of writing advertising / interviewed by Denis Higgins,conversations with William Bernbach... [et al.] . - New York ; London : McGraw-Hill, c2003. - 125 p. : ill. ; 23 cm. - A McGraw-Hill advertising classic .
Originally published: Lincolnwood, Ill. : Contemporary, 1965.
0071410937 (pbk.) 9780071410939 (pbk.)
GBA3Z9938 bnb
Advertising.
Advertising copy.
Advertising executives--Interviews.
HF5825 / .H54 2003
659.1 / HIG 2003