000 -LEADER |
fixed length control field |
01104 am a2200313ua 4500 |
001 - CONTROL NUMBER |
control field |
010034057 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150407105628.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
021209r20031965enkac || 000 ||eng |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA3Z9938 |
Source |
bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071410937 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071410939 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
APU |
Modifying agency |
SARA |
-- |
WAN |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5825 |
Item number |
.H54 2003 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Edition number |
21 |
Classification number |
659.1 |
Item number |
HIG 2003 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Higgins, Denis. |
9 (RLIN) |
20916 |
245 14 - TITLE STATEMENT |
Title |
The art of writing advertising / |
Statement of responsibility, etc |
interviewed by Denis Higgins,conversations with William Bernbach... [et al.] . |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York ; |
-- |
London : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
c2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
125 p. : |
Other physical details |
ill. ; |
Dimensions |
23 cm. |
490 0# - SERIES STATEMENT |
Series statement |
A McGraw-Hill advertising classic |
500 ## - GENERAL NOTE |
General note |
Originally published: Lincolnwood, Ill. : Contemporary, 1965. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
9 (RLIN) |
5119 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising copy. |
9 (RLIN) |
9405 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising executives |
Form subdivision |
Interviews. |
9 (RLIN) |
20917 |
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Topical term or geographic name as entry element |
Management and Business Studies |
Source of heading or term |
blcoll |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Bernbach, William. |
9 (RLIN) |
20918 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |