Asia Pacific University Library catalogue


The art of writing advertising / (Record no. 11316)

000 -LEADER
fixed length control field 01104 am a2200313ua 4500
001 - CONTROL NUMBER
control field 010034057
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150407105628.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021209r20031965enkac || 000 ||eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA3Z9938
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071410937 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071410939 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency APU
Modifying agency SARA
-- WAN
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number .H54 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 659.1
Item number HIG 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Higgins, Denis.
9 (RLIN) 20916
245 14 - TITLE STATEMENT
Title The art of writing advertising /
Statement of responsibility, etc interviewed by Denis Higgins,conversations with William Bernbach... [et al.] .
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York ;
-- London :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent 125 p. :
Other physical details ill. ;
Dimensions 23 cm.
490 0# - SERIES STATEMENT
Series statement A McGraw-Hill advertising classic
500 ## - GENERAL NOTE
General note Originally published: Lincolnwood, Ill. : Contemporary, 1965.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 5119
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising copy.
9 (RLIN) 9405
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising executives
Form subdivision Interviews.
9 (RLIN) 20917
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Management and Business Studies
Source of heading or term blcoll
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bernbach, William.
9 (RLIN) 20918
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 28/02/2014 KINOKUNIYA DS 9421 | DS 9421 59.80   HF5825 .H54 2003 c.1 00027986 28/06/2014 1 59.80 28/02/2014 General Circulation