Asia Pacific University Library catalogue


The art of writing advertising / interviewed by Denis Higgins,conversations with William Bernbach... [et al.] .

By: Higgins, DenisContributor(s): Bernbach, WilliamMaterial type: TextTextSeries: A McGraw-Hill advertising classicPublication details: New York ; London : McGraw-Hill, c2003Description: 125 p. : ill. ; 23 cmISBN: 0071410937 (pbk.) ; 9780071410939 (pbk.)Subject(s): Advertising | Advertising copy | Advertising executives -- Interviews | Management and Business StudiesDDC classification: 659.1 LOC classification: HF5825 | .H54 2003
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Book HF5825 .H54 2003 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027986

Originally published: Lincolnwood, Ill. : Contemporary, 1965.

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