Semenik, Richard J.
Promotion and integrated marketing communications / Richard J. Semenik. - Cincinnati, Ohio : South-Western Thomson Learning, c2002. - xxxix, 582 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0324062532 (hbk.) 9780324062533 (hbk.)
00068752
Advertising campaigns.
Communication in marketing.
HF5837 / .S46 2002
659.1 / SEM 2002
Promotion and integrated marketing communications / Richard J. Semenik. - Cincinnati, Ohio : South-Western Thomson Learning, c2002. - xxxix, 582 p. : ill. ; 29 cm.
Includes bibliographical references and indexes.
0324062532 (hbk.) 9780324062533 (hbk.)
00068752
Advertising campaigns.
Communication in marketing.
HF5837 / .S46 2002
659.1 / SEM 2002