Asia Pacific University Library catalogue


Promotion and integrated marketing communications / (Record no. 11337)

000 -LEADER
fixed length control field 01032cam a22002894a 4500
001 - CONTROL NUMBER
control field 12252036
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150817112659.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 001207s2002 ohuab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00068752
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324062532 (hbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324062533 (hbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency SARA
-- WAN
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5837
Item number .S46 2002
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 21
Classification number 659.1
Item number SEM 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
9 (RLIN) 20956
245 10 - TITLE STATEMENT
Title Promotion and integrated marketing communications /
Statement of responsibility, etc Richard J. Semenik.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Cincinnati, Ohio :
Name of publisher, distributor, etc South-Western Thomson Learning,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxxix, 582 p. :
Other physical details ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns.
9 (RLIN) 20446
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8147
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 28/02/2014 KINOKUNIYA 270468 | 270468 112.00 1 HF5837 .S46 2002 c.1 00027994 17/12/2018 04/12/2018 1 112.00 28/02/2014 General Circulation