Promotion and integrated marketing communications / Richard J. Semenik.
Material type: TextPublication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002Description: xxxix, 582 p. : ill. ; 29 cmISBN: 0324062532 (hbk.); 9780324062533 (hbk.)Subject(s): Advertising campaigns | Communication in marketingDDC classification: 659.1 LOC classification: HF5837 | .S46 2002Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5837 .S46 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027994 |
Includes bibliographical references and indexes.
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