Asia Pacific University Library catalogue


Promotion and integrated marketing communications / Richard J. Semenik.

By: Semenik, Richard JMaterial type: TextTextPublication details: Cincinnati, Ohio : South-Western Thomson Learning, c2002Description: xxxix, 582 p. : ill. ; 29 cmISBN: 0324062532 (hbk.); 9780324062533 (hbk.)Subject(s): Advertising campaigns | Communication in marketingDDC classification: 659.1 LOC classification: HF5837 | .S46 2002
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Book HF5837 .S46 2002 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027994

Includes bibliographical references and indexes.

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