Cowell, Donald W.
The marketing of services / Donald W. Cowell. - London : Heinemann, 1984. - xii, 340 p. : ill. ; 24 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographical references and indexes.
0434902632 (pbk.) 9780434902637 (pbk.)
84184203
Professions--Marketing.
Service industries--Marketing.
HF5415.122 / .C69 1984
658.8 / COW 1984
The marketing of services / Donald W. Cowell. - London : Heinemann, 1984. - xii, 340 p. : ill. ; 24 cm.
"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes bibliographical references and indexes.
0434902632 (pbk.) 9780434902637 (pbk.)
84184203
Professions--Marketing.
Service industries--Marketing.
HF5415.122 / .C69 1984
658.8 / COW 1984