Asia Pacific University Library catalogue


The marketing of services / Donald W. Cowell.

By: Cowell, Donald WMaterial type: TextTextPublication details: London : Heinemann, 1984Description: xii, 340 p. : ill. ; 24 cmISBN: 0434902632 (pbk.); 9780434902637 (pbk.)Subject(s): Professions -- Marketing | Service industries -- MarketingDDC classification: 658.8 LOC classification: HF5415.122 | .C69 1984
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.122 .C69 1984 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00027436

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographical references and indexes.

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