Shimp, Terence A.
Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 8th int. ed. - Australia ; United Kingdom : South-Western/Cengage Learning, c2010. - xx, 668 p. : col. ill. ; 28 cm.
Previous ed.: Thomson South-Western, 2007. Includes bibliographical references and indexes.
9780324665314 (pbk.) 0324665318 (pbk.)
2008939395
GBA928525 bnb
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S55 2010
658.802 / SHI 2010
Integrated marketing communications in advertising and promotion / Terence A. Shimp. - 8th int. ed. - Australia ; United Kingdom : South-Western/Cengage Learning, c2010. - xx, 668 p. : col. ill. ; 28 cm.
Previous ed.: Thomson South-Western, 2007. Includes bibliographical references and indexes.
9780324665314 (pbk.) 0324665318 (pbk.)
2008939395
GBA928525 bnb
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / .S55 2010
658.802 / SHI 2010