Asia Pacific University Library catalogue


Integrated marketing communications in advertising and promotion / (Record no. 18489)

000 -LEADER
fixed length control field 01102pam a2200337 a 4500
001 - CONTROL NUMBER
control field 017077974
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160304051506.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090313s2010 at a 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008939395
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA928525
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324665314 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324665318 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (Uk)014932708
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Language of cataloging eng
Transcribing agency StDuBDS
Modifying agency SUE
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .S55 2010
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
Item number SHI 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Shimp, Terence A.
9 (RLIN) 29667
245 10 - TITLE STATEMENT
Title Integrated marketing communications in advertising and promotion /
Statement of responsibility, etc Terence A. Shimp.
250 ## - EDITION STATEMENT
Edition statement 8th int. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia ;
-- United Kingdom :
Name of publisher, distributor, etc South-Western/Cengage Learning,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 668 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Previous ed.: Thomson South-Western, 2007.
500 ## - GENERAL NOTE
General note Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8147
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 8519
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
9 (RLIN) 5119
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Direct marketing.
9 (RLIN) 8912
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 5
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 14/05/2014 KOPERASI UM PB10100182 | PB10100182 63.00 23 26 HF5415.123 .S55 2010 c.1 00032144 09/04/2019 02/04/2019 1 63.00 14/05/2014 General Circulation