000 -LEADER |
fixed length control field |
01102pam a2200337 a 4500 |
001 - CONTROL NUMBER |
control field |
017077974 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20160304051506.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
090313s2010 at a 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2008939395 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBA928525 |
Source |
bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780324665314 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0324665318 (pbk.) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(Uk)014932708 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
StDuBDS |
Language of cataloging |
eng |
Transcribing agency |
StDuBDS |
Modifying agency |
SUE |
042 ## - AUTHENTICATION CODE |
Authentication code |
ukblsr |
050 14 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123 |
Item number |
.S55 2010 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Edition number |
22 |
Item number |
SHI 2010 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Shimp, Terence A. |
9 (RLIN) |
29667 |
245 10 - TITLE STATEMENT |
Title |
Integrated marketing communications in advertising and promotion / |
Statement of responsibility, etc |
Terence A. Shimp. |
250 ## - EDITION STATEMENT |
Edition statement |
8th int. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Australia ; |
-- |
United Kingdom : |
Name of publisher, distributor, etc |
South-Western/Cengage Learning, |
Date of publication, distribution, etc |
c2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 668 p. : |
Other physical details |
col. ill. ; |
Dimensions |
28 cm. |
500 ## - GENERAL NOTE |
General note |
Previous ed.: Thomson South-Western, 2007. |
500 ## - GENERAL NOTE |
General note |
Includes bibliographical references and indexes. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing. |
9 (RLIN) |
8147 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion. |
9 (RLIN) |
8519 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising. |
9 (RLIN) |
5119 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Direct marketing. |
9 (RLIN) |
8912 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Koha issues (borrowed), all copies |
5 |