Kerin, Roger A.,
Strategic marketing problems : cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin. - 13th int. ed. - Essex : Pearson Education, c2013. - 743 p. : ill. ; 28 cm. - Always learning. .
Includes bibliographical references and index.
9780273768944 (pbk.) 0273768948 (pbk.)
GBB377894 bnb
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 2013
658.802 / KER 2013
Strategic marketing problems : cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin. - 13th int. ed. - Essex : Pearson Education, c2013. - 743 p. : ill. ; 28 cm. - Always learning. .
Includes bibliographical references and index.
9780273768944 (pbk.) 0273768948 (pbk.)
GBB377894 bnb
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
HF5415.135 / .K47 2013
658.802 / KER 2013