Strategic marketing problems : cases and comments / Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin.
Material type:
TextSeries: Always learningPublication details: Essex : Pearson Education, c2013Edition: 13th int. edDescription: 743 p. : ill. ; 28 cmISBN: 9780273768944 (pbk.); 0273768948 (pbk.)Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies | Management and Business StudiesDDC classification: 658.802 LOC classification: HF5415.135 | .K47 2013
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.135 .K47 2013 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00032247 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.135 .K47 2013 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00032248 |
Includes bibliographical references and index.
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