000 -LEADER |
fixed length control field |
01203nam a22003251i 4500 |
001 - CONTROL NUMBER |
control field |
016220694 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
APU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150808051503.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130719s2013 maua b 001 0 eng d |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB377894 |
Source |
bnb |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780273768944 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0273768948 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
IiNdDKA |
Language of cataloging |
eng |
Transcribing agency |
IiNdDKA |
Description conventions |
rda |
Modifying agency |
TY |
-- |
SUE |
042 ## - AUTHENTICATION CODE |
Authentication code |
ukblsr |
050 14 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.135 |
Item number |
.K47 2013 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 |
Edition number |
23 |
Item number |
KER 2013 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kerin, Roger A., |
Relator term |
author. |
9 (RLIN) |
11624 |
245 10 - TITLE STATEMENT |
Title |
Strategic marketing problems : |
Remainder of title |
cases and comments / |
Statement of responsibility, etc |
Roger A. Kerin, Southern Methodist University, Robert A. Peterson, University of Texas at Austin. |
250 ## - EDITION STATEMENT |
Edition statement |
13th int. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Essex : |
Name of publisher, distributor, etc |
Pearson Education, |
Date of publication, distribution, etc |
c2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
743 p. : |
Other physical details |
ill. ; |
Dimensions |
28 cm. |
490 0# - SERIES STATEMENT |
Series statement |
Always learning. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Decision making |
Form subdivision |
Case studies. |
9 (RLIN) |
9286 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management |
Form subdivision |
Case studies. |
9 (RLIN) |
8216 |
690 7# - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
Topical term or geographic name as entry element |
Management and Business Studies |
Source of heading or term |
blcoll |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Peterson, Robert A. |
Fuller form of name |
(Robert Allen), |
Dates associated with a name |
1944- |
Relator term |
author. |
9 (RLIN) |
20844 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Book |
Koha issues (borrowed), all copies |
2 |