Grönroos, Christian, 1947-
Service management and marketing : customer management in service competition / Christian Grnroos. - 3rd ed. - Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2007. - x, 483 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0470028629 (pbk.) 9780470028629 (pbk.)
2006030743
Service industries--Marketing.
Customer services.
HD9980.5 / .G76 2007
658.8 / GRO 2007
Service management and marketing : customer management in service competition / Christian Grnroos. - 3rd ed. - Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2007. - x, 483 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0470028629 (pbk.) 9780470028629 (pbk.)
2006030743
Service industries--Marketing.
Customer services.
HD9980.5 / .G76 2007
658.8 / GRO 2007