Asia Pacific University Library catalogue


Service management and marketing : customer management in service competition / Christian Grnroos.

By: Grönroos, Christian, 1947-Material type: TextTextPublication details: Chichester, West Sussex, England ; Hoboken, NJ : J. Wiley & Sons, c2007Edition: 3rd edDescription: x, 483 p. : ill. ; 24 cmISBN: 0470028629 (pbk.); 9780470028629 (pbk.)Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8 LOC classification: HD9980.5 | .G76 2007
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HD9980.5 .G76 2007 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00014731

Includes bibliographical references and index.

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