Parente, Donald E.
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. - 5th ed. - Boston, MA : Cengage Learning, 2015. - xxiii, 401 p. : ill. ; 23 cm.
Includes index.
9781133434801 (pbk.) 1133434800 (pbk.)
2013931083
Advertising campaigns.
Communication in marketing.
HF5837 / .P37 2015
659.113 / PAR 2015
Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. - 5th ed. - Boston, MA : Cengage Learning, 2015. - xxiii, 401 p. : ill. ; 23 cm.
Includes index.
9781133434801 (pbk.) 1133434800 (pbk.)
2013931083
Advertising campaigns.
Communication in marketing.
HF5837 / .P37 2015
659.113 / PAR 2015