Asia Pacific University Library catalogue


Advertising campaign strategy : (Record no. 34191)

000 -LEADER
fixed length control field 01022cam a22003135a 4500
001 - CONTROL NUMBER
control field 17597502
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160810152905.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130122s2013 ohu 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013931083
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781133434801 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1133434800 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency SUE
Language of cataloging eng
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5837
Item number .P37 2015
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 659.113
Item number PAR 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Parente, Donald E.
9 (RLIN) 31744
245 10 - TITLE STATEMENT
Title Advertising campaign strategy :
Remainder of title a guide to marketing communication plans /
Statement of responsibility, etc Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, MA :
Name of publisher, distributor, etc Cengage Learning,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 401 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising campaigns.
9 (RLIN) 20446
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 8147
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Strausbaugh-Hutchinson, Kirsten L.
9 (RLIN) 31745
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b ibc
c orignew
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Koha issues (borrowed), all copies 4
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Invoice number Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 09/12/2014 IBS Buku 101816/B | 101816/B 669.85 6 9 HF5837 .P37 2015 c.1 00032743 23/05/2019 12/04/2019 1 669.85 09/12/2014 General Circulation U-2014/10/0362