Advertising campaign strategy : (Record no. 34191)
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000 -LEADER | |
---|---|
fixed length control field | 01022cam a22003135a 4500 |
001 - CONTROL NUMBER | |
control field | 17597502 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160810152905.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 130122s2013 ohu 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2013931083 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781133434801 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1133434800 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | SUE |
Language of cataloging | eng |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5837 |
Item number | .P37 2015 |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 659.113 |
Item number | PAR 2015 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Parente, Donald E. |
9 (RLIN) | 31744 |
245 10 - TITLE STATEMENT | |
Title | Advertising campaign strategy : |
Remainder of title | a guide to marketing communication plans / |
Statement of responsibility, etc | Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston, MA : |
Name of publisher, distributor, etc | Cengage Learning, |
Date of publication, distribution, etc | 2015. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxiii, 401 p. : |
Other physical details | ill. ; |
Dimensions | 23 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising campaigns. |
9 (RLIN) | 20446 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Communication in marketing. |
9 (RLIN) | 8147 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Strausbaugh-Hutchinson, Kirsten L. |
9 (RLIN) | 31745 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 0 |
b | ibc |
c | orignew |
d | 2 |
e | epcn |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Koha issues (borrowed), all copies | 4 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Invoice number | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 09/12/2014 | IBS Buku | 101816/B | 101816/B | 669.85 | 6 | 9 | HF5837 .P37 2015 c.1 | 00032743 | 23/05/2019 | 12/04/2019 | 1 | 669.85 | 09/12/2014 | General Circulation | U-2014/10/0362 |