Asia Pacific University Library catalogue


Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson.

By: Parente, Donald EContributor(s): Strausbaugh-Hutchinson, Kirsten LMaterial type: TextTextPublication details: Boston, MA : Cengage Learning, 2015Edition: 5th edDescription: xxiii, 401 p. : ill. ; 23 cmISBN: 9781133434801 (pbk.); 1133434800 (pbk.)Subject(s): Advertising campaigns | Communication in marketingDDC classification: 659.113 LOC classification: HF5837 | .P37 2015
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5837 .P37 2015 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00032743

Includes index.

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