OOI KAI ROU (TP022672)
THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TOWARDS CUSTOMER LOYALTY IN THE HOTEL INDUSTRY : THE CASE OF THREE-STAR HOTELS IN KUALA LUMPUR / OOI KAI ROU - Kuala Lumpur : Asia Pacific University, 2014. - 135 p. : ill. ; 30 cm.
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management.
PG-20-4131
THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TOWARDS CUSTOMER LOYALTY IN THE HOTEL INDUSTRY : THE CASE OF THREE-STAR HOTELS IN KUALA LUMPUR / OOI KAI ROU - Kuala Lumpur : Asia Pacific University, 2014. - 135 p. : ill. ; 30 cm.
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management.
PG-20-4131