Asia Pacific University Library catalogue


THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TOWARDS CUSTOMER LOYALTY IN THE HOTEL INDUSTRY : OOI KAI ROU THE CASE OF THREE-STAR HOTELS IN KUALA LUMPUR /

By: OOI KAI ROU (TP022672)Contributor(s): Dr. Tan Juat Hong [Supervisor.]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2014Description: 135 p. : ill. ; 30 cmLOC classification: PG-20-4131Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management.
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Reference Collection 		Undergraduate Theses PG-20-4131 (Browse shelf (Opens below)) 1 Not for loan (No use restrictions) 00015131

A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the degree of B.A (Hons) in International Business Management.

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