SINA RAZAGHI SIGAROODI
THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT, TRADITIONAL ADVERTISING AND VIRAL SOCIAL MEDIA MARKETING ON THE BUYING BEHAVIOUR OF GENERATION (Y) IN MALAYSIA, AN ASIA PACIFIC UNIVERSITY CASE STUDY / SINA RAZAGHI SIGAROODI. - Kuala Lumpur : Asia Pacific University, 2015. - 80 p. : ill. ; 30 cm.
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in International Business Management.
PG-20-4632
THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT, TRADITIONAL ADVERTISING AND VIRAL SOCIAL MEDIA MARKETING ON THE BUYING BEHAVIOUR OF GENERATION (Y) IN MALAYSIA, AN ASIA PACIFIC UNIVERSITY CASE STUDY / SINA RAZAGHI SIGAROODI. - Kuala Lumpur : Asia Pacific University, 2015. - 80 p. : ill. ; 30 cm.
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in International Business Management.
PG-20-4632