THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT, TRADITIONAL ADVERTISING AND VIRAL SOCIAL MEDIA MARKETING ON THE BUYING BEHAVIOUR OF GENERATION (Y) IN MALAYSIA, AN ASIA PACIFIC UNIVERSITY CASE STUDY / (Record no. 379274)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00861nam a2200169 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | APU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160111113331.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151218b xxu||||| |||| 00| 0 eng d |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | PG-20-4632 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SINA RAZAGHI SIGAROODI |
| 9 (RLIN) | 35016 |
| 245 40 - TITLE STATEMENT | |
| Title | THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT, TRADITIONAL ADVERTISING AND VIRAL SOCIAL MEDIA MARKETING ON THE BUYING BEHAVIOUR OF GENERATION (Y) IN MALAYSIA, AN ASIA PACIFIC UNIVERSITY CASE STUDY / |
| Statement of responsibility, etc | SINA RAZAGHI SIGAROODI. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Kuala Lumpur : |
| Name of publisher, distributor, etc | Asia Pacific University, |
| Date of publication, distribution, etc | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 80 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in International Business Management. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dr. Tan Juat |
| Relator term | Supervisor. |
| -- | 35191 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Undergraduate Theses |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not Withdrawn | Available | Not Damaged | Restricted access | Not for loan | Undergraduate Theses | APU Library | APU Library | Reference Collection | 22/12/2015 | PG-20-4632 | 00015648 | 22/12/2015 | 1 | Reference |