THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT, TRADITIONAL ADVERTISING AND VIRAL SOCIAL MEDIA MARKETING ON THE BUYING BEHAVIOUR OF GENERATION (Y) IN MALAYSIA, AN ASIA PACIFIC UNIVERSITY CASE STUDY / SINA RAZAGHI SIGAROODI.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2015Description: 80 p. : ill. ; 30 cmLOC classification: PG-20-4632Dissertation note: A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in International Business Management.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Reference Collection | Undergraduate Theses | PG-20-4632 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00015648 |
A project submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the Degree of B.A (Hons) in International Business Management.
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