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Wirtz, Jochen.

Essentials of services marketing / Jochen Wirtz, Patricia Chew, Christopher Lovelock. - 2nd ed. - Singapore : Pearson, c2012. - xxxv, 679 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9789810686185 (pbk.)

LCCN: 2012406816

Subjects--Topical Terms:
Service industries--Marketing.

LC Class. No.: HD9980.5 / .W57 2012

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