Grönroos, Christian, 1947-
Service management and marketing : managing the service profit logic / Christian Grönroos. - 4th ed. - United Kingdom : John Wiley & Sons, c2015. - ix, 522 p. : ill. ; 24 cm.
Includes index.
9781118921449 (pbk.)
2015005386
Service industries--Marketing.
Customer services.
HD9980.5 / .G76 2015
658.8 / GRO 2015
Service management and marketing : managing the service profit logic / Christian Grönroos. - 4th ed. - United Kingdom : John Wiley & Sons, c2015. - ix, 522 p. : ill. ; 24 cm.
Includes index.
9781118921449 (pbk.)
2015005386
Service industries--Marketing.
Customer services.
HD9980.5 / .G76 2015
658.8 / GRO 2015