Service management and marketing : managing the service profit logic / Christian Grönroos.
Material type:
TextPublication details: United Kingdom : John Wiley & Sons, c2015Edition: 4th edDescription: ix, 522 p. : ill. ; 24 cmISBN: 9781118921449 (pbk.)Subject(s): Service industries -- Marketing | Customer servicesAdditional physical formats: Online version:: Service management and marketingDDC classification: 658.8 LOC classification: HD9980.5 | .G76 2015
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD9980.5 .G76 2015 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00014837 | |
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General Circulation
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APU Library Open Shelf | Book | HD9980.5 .G76 2015 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00014838 |
Includes index.
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