Walker, Orville C.,
Marketing strategy : a decision-focused approach / Orville C. Walker and John W. Mullins. - 8th ed. - New York : McGraw-Hill Education, c2014. - xvi, 368 p. : ill. ; 26 cm.
Includes bibliographical references and indexes
9781259010903 (pbk.) 1259010902 (pbk.)
2012041227
Marketing--Management
HF5415.13 / .W35 2014
658.8/02 / WAL 2014
Marketing strategy : a decision-focused approach / Orville C. Walker and John W. Mullins. - 8th ed. - New York : McGraw-Hill Education, c2014. - xvi, 368 p. : ill. ; 26 cm.
Includes bibliographical references and indexes
9781259010903 (pbk.) 1259010902 (pbk.)
2012041227
Marketing--Management
HF5415.13 / .W35 2014
658.8/02 / WAL 2014