Marketing strategy : (Record no. 380065)
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000 -LEADER | |
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fixed length control field | 00893cam a2200277 i 4500 |
001 - CONTROL NUMBER | |
control field | 812614653 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | APU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20160928121540.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 121010t20142014nyua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2012041227 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781259010903 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1259010902 (pbk.) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Transcribing agency | APU |
Modifying agency | DAYAH |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .W35 2014 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8/02 |
Edition number | 23 |
Item number | WAL 2014 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Walker, Orville C., |
Relator term | author |
9 (RLIN) | 8235 |
245 10 - TITLE STATEMENT | |
Title | Marketing strategy : |
Remainder of title | a decision-focused approach / |
Statement of responsibility, etc | Orville C. Walker and John W. Mullins. |
250 ## - EDITION STATEMENT | |
Edition statement | 8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | McGraw-Hill Education, |
Date of publication, distribution, etc | c2014. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvi, 368 p. : |
Other physical details | ill. ; |
Dimensions | 26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and indexes |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing |
General subdivision | Management |
9 (RLIN) | 7276 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Mullins, John W. |
Fuller form of name | (John Walker), |
Relator term | author |
9 (RLIN) | 15085 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Book |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Invoice number | PO number |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 19/09/2016 | EMO | 78.00 | 3 | 2 | HF5415.13 .W35 2014 c.1 | 00015011 | 20/01/2020 | 15/01/2020 | 1 | 78.00 | 19/09/2016 | General Circulation | I-009837 | U-2016/08/0649 (A) | |
Not Withdrawn | Available | Not Damaged | No use restrictions | Available for loan | Book | APU Library | APU Library | Open Shelf | 19/09/2016 | EMO | 78.00 | 4 | 4 | HF5415.13 .W35 2014 c.2 | 00015012 | 18/08/2020 | 13/03/2020 | 2 | 78.00 | 19/09/2016 | General Circulation | I-009837 | U-2016/08/0649 (A) |