Asia Pacific University Library catalogue


Marketing strategy : (Record no. 380065)

000 -LEADER
fixed length control field 00893cam a2200277 i 4500
001 - CONTROL NUMBER
control field 812614653
003 - CONTROL NUMBER IDENTIFIER
control field APU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160928121540.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 121010t20142014nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012041227
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259010903 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1259010902 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency APU
Modifying agency DAYAH
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .W35 2014
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
Item number WAL 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.,
Relator term author
9 (RLIN) 8235
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title a decision-focused approach /
Statement of responsibility, etc Orville C. Walker and John W. Mullins.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Education,
Date of publication, distribution, etc c2014.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 368 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
9 (RLIN) 7276
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W.
Fuller form of name (John Walker),
Relator term author
9 (RLIN) 15085
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Use restrictions Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Cost, replacement price Price effective from Koha item type Invoice number PO number
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 19/09/2016 EMO 78.00 3 2 HF5415.13 .W35 2014 c.1 00015011 20/01/2020 15/01/2020 1 78.00 19/09/2016 General Circulation I-009837 U-2016/08/0649 (A)
Not Withdrawn Available   Not Damaged No use restrictions Available for loan Book APU Library APU Library Open Shelf 19/09/2016 EMO 78.00 4 4 HF5415.13 .W35 2014 c.2 00015012 18/08/2020 13/03/2020 2 78.00 19/09/2016 General Circulation I-009837 U-2016/08/0649 (A)