Marketing strategy : a decision-focused approach / Orville C. Walker and John W. Mullins.
Material type: TextPublication details: New York : McGraw-Hill Education, c2014Edition: 8th edDescription: xvi, 368 p. : ill. ; 26 cmISBN: 9781259010903 (pbk.); 1259010902 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .W35 2014Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5415.13 .W35 2014 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00015011 | |
General Circulation | APU Library Open Shelf | Book | HF5415.13 .W35 2014 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00015012 |
Includes bibliographical references and indexes
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