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Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 17th ed. ; Global ed. - Hoboken : Pearson Higher Education [2018]. - xxiv,707 p. : ill. ; 28 cm

Includes bibliographical references and index.

ISBN: 9781292220178 (pbk.) 1292220171 (pbk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K68 2018

Dewey Class. No.: 658.8

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