Asia Pacific University Library catalogue


Principles of marketing / Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary MMaterial type: TextTextPublication details: Hoboken : Pearson Higher Education [2018]Edition: 17th ed. ; Global edDescription: xxiv,707 p. : ill. ; 28 cmISBN: 9781292220178 (pbk.); 1292220171 (pbk.)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K68 2018
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Includes bibliographical references and index.

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