Asia Pacific University Library catalogue


Carlton, Dixie M.

Advertising, branding & marketing 101 : the small business owner's guide to making branding, marketing, and advertising much more effective / Advertising, branding and marketing 101. by Dixie Maria Carlton. - Australia : Maria Carlton Pty Ltd, ©2017. - 130 p. ; 22 cm

Marketing basics --Targeting your market --Positioning your business --Customer service essentials --Increasing market share, turnover, and profitability --Networking --Branding = projecting an image --Promotions --Media options --Building a strong reputation --Websites and social media marketing tools --Planning is the key to your marketing success.

9781545474082 (pbk.) 1545474087 (pbk.)


Marketing.
Advertising.
Branding (Marketing)

HF5415 / .C37 2017